Okay, so it appears the hustle is not only real but it is also, alive and kicking. Even for someone with a steady paycheck, it’s still nice to have a side hustle that brings in a little extra cash. The majority of the posts on ResumeDownloads.net have been geared toward full time, part time and entrepreneur opportunities. Now we’d like to shift gears for a second and shed some light on another up and coming way to put a few more dollars in your wallet.
Let’s get down to business. If you don’t know about Poshmark and you are donating bags upon bags of clothes, take a seat and read on.
Poshmark is app driven online marketplace that allows millions of consumers like you and me to sell unwanted merchandise along the lines of clothes, shoes and accessories. Boasting over 2 billion social connections, over 25 million items uploaded for sale, 5,000 brands and over 2 million users, Poshmark has built quite an empire. They launched in 2011 and are backed by investors such as Ashton Kutcher and Rachel Zoe. Fancy huh?
So enough of the stats already. I first found out about the app/site last August when I mentioned my search for long skirts to a friend. It wasn’t until this past February that I decided to start selling items through the app. In the short time I’ve been using Poshmark to clean out my closet as I downsize, I’ve learned a few things through trial and error.
Below are my top 20 Poshmark tips for successful selling and a couple pointers for buyers & newbies.
- EMAIL FOLDER. Create a folder in your email just for Poshmark emails. This is good organization and allows you to go back and check correspondence should you ever have to do so.
- PROFILE. Clean up your profile. As with social media sites, be careful how your represent yourself. Don’t post a picture of your rear end in your profile pic, or of you smoking. I won’t buy from you. This is a shopping environment. Even if you don’t plan to sell anything, be mindful of your profile. If you are planning to be a power seller, create a sales friendly environment.
- SUPPLIES. If you’re planning to sell regularly or have quite a few items to sell, prepare a bag or box of supplies. Some examples of supplies are clear mailing tape, scotch tape, tissue paper, a pair of scissors, a plain envelope to store all your shipping receipts, crazy glue and of course USPS priority mail envelopes and boxes.I found tissue paper and Thank You stickers online from Walmart. I paid less than $11 for 100 stickers and 100 sheets of tissue paper. Just my added touch that you don’t have to include. By dropping off the packages in person and getting a receipt, I have proof of shipment and tracking.
- CUSTOMER SERVICE. This goes a long way in any business you conduct. Respond to inquiries, comments, questions, feedback and offers promptly. I personally shoot for less than three hours but some can stretch that as their schedule permits. If you can ship your orders the same day, that’s best, if not, try to ship them the following day. I get great feedback on shipping with this practice.
Also, keep an eye on your shipped items. I had shipped a Polo shirt to a customer and noticed it was stuck in a NJ facility. I called the USPS and after two plus frustrating hours, I had filed a complaint and received a case number. The package had been stuck in NJ for over a week but after my call it was delivered in 24 hours. The customer left a great review noting customer service because I had kept her informed that I was communicating with the Post Office.
- USPS TRACKING. If you have any delays not due to inclement weather, call the Post Office at 1 (800) 275-8777. Their automated system is a nightmare but if you navigate it properly, you can get to speak to a person. Using the tracking number provided by Poshmark, select the option for case look up instead of tracking your package. From there, follow the prompts for not having a case number.
When given the option to receive a return call, select yes. I waited almost an hour to speak to a representative only to have the person hang up the phone once the wait was over. The next call, I opted to be called back and I received a call an hour later. This will allow you to speak to a person and receive a case number. Things will move faster from that point on.
- PACKAGING. Don’t just throw your merchandise in a box or bag. Tissue paper adds a nice touch. As mentioned above, I also use Thank You stickers to seal the tissue wrapped item. The USPS has a variety of boxes that you can order online and have them delivered to your home.If you plan to sell long term or have several items to sell, do yourself a favor and order some boxes and envelopes to keep at home. When you tape the shipping label to the box or envelope, cover the entire label. Why? Because three strips of take will prevent your label from tearing or getting wet – which could hinder delivery.
- SHARE TIMES. If you want to sell more items, you will need exposure. My suggestion is to share your available items 1-3 times a day. Optimum share times are during lunch, in the evening after work and at night. You can either share during all three times or select one that works best for your schedule. Your feed is a pool of items being shared. Sharing all your available items at some point each day, gets your merchandise into the viewing pool.
- ORGANIZE YOUR CLOSET. This is totally optional. For those who are new to Poshmark and are wondering how to group and organize the items in your closet, it’s not an easy task if you have over fifty items. There is currently no way to drag and drop each item into place. You have to share each item in reverse of how you want them to appear.
Create a list of your dividers (either by size or category, i.e., tops, dresses, shoes etc.) and then share those items from the bottom of the list first. You’ll have to keep sharing your entire closet each time something sells to move the sold items to the bottom of the page and each time you add new items to fit them into the correct categories.
- TIME. If you’re serious about selling on Poshmark, either part or full time, you will have to put in time. This can vary based on your schedule but I would say an hour plus each day will bring you success. During that time, you can share your closet, share the items of other sellers, build your following, organize your closet, communicate with other Poshers and clean up your listings.
- CUSTOMER SATISFACTION. This is another optional suggestion. Once my items have been delivered and customers’ have provided a positive rating/review, I share as many of their available items as possible. It’s just my way of saying thank you. This builds rapport and it encourages repeat sales and shares.
- ITEM CONDITION. Don’t’ ship dirty clothes to customers. Wash/clean your items before sending them off. If you live in a home with cigarette smoke or pets, wash and ship the clothes the same day. Plain vinegar is good for removing odors from clothes. Fresh air is also a great way to air out old items.
- PICTURES & DESCRIPTIONS. Use the best pic for your cover pic of each item. Try to be as honest as possible in your listings. No one wins when you give false information about an item. The more a potential customer knows, the more informed they are to make a decision. Even when you’re thorough, people might not read the full description or look at all the pictures but at least you did your part.
It’s also very important to double check your descriptions for accuracy. On two occasions, I had customers not read the full description or view all the photos and then provided a 4 star rating instead of 5. To be fair, in one of those situations, I had failed to double check my description. Though the dress tag clearly had S in the picture, I had accidentally selected XS in the description. That mistake cost me a 5 star rating for that sale but the buyer was very generous in her review. Nice!
- SALES. If you really want to step up your sales game, target like-minded shoppers. For example, if you’re selling plus sized items, search for Poshers with the words Plus Size and follow them and their followers. Poshmark helps you find people in your city, by brands and by college. From personal experience, I find sharing my items and items in my feed increases my sales. However, I also follow people based on brands. I have quite a few items from The Limited, Calvin Klein and Michael Kors. I’ve made it a point to follow people based on those brands.
- FOLLOWERS. If you are serious about building your following, you will have to follow other Poshers. I see so many people who have hundreds of thousands of followers but only follow a handful of people. That’s fine. To each their own. From my experience, you will gain followers from simply being on the app but the more active you are, the more followers you will receive. There is normally a 20-50% follow back ratio. Check out the followers of these power Poshers; @myfashionjuice @hannaho @katef
Here are your options for adding more followers. Connect through social media, brands, city, college, new members, suggested users, parties, follow games, following those who follow you and following the followers of your followers and those you follow. WOW! Mouthful? Keep in mind, some of these options (bolded above) are only available through the app on your phone or tablet. Which reminds me. Spend some time navigating the Poshmark app. You might find new ways to increase your success rate.
- RECIPROCATE. It’s practically impossible to share items from everyone who will share your items. That being said, you can still spread the love. If someone shares more than ten items from my closet, I will do the same and most times share more than ten of their items. I will also randomly select people from my feed or notifications to share their entire closet.
When I have great dialogue with another Posher, I will share their closet 99% of the time. Some return the favor, some do not. I don’t mind. It’s fund and makes me feel good to promote others. Additionally, I’ll send thank you comments to Poshers who suggest my closet or items by tagging other users. Poshmark is a really great community and the comradery between the users add to the experience. Be nice.
- SHARES. In my opinion shares will make or break your sales experience on Poshmark. You need to share your own items to get them in front of buyers. You need to share the items of others to promote the process and to encourage them to share your items. In my experience, sharing my items, at least once a day, sharing from my feed, sharing my customers’ items and selecting random closets to share has contributed to selling items each and every single week since I started selling on Poshmark.
- AWAY FEATURE. If you’re going on vacation or simply taking a break from Poshmark, use their vacation notification feature. It’s just the right thing to do. Imagine finding something on Poshmark, you purchase the item but don’t receive it because the seller is away or not monitoring the account. This is a must. It shows common courtesy and professionalism.
- ETIQUETTE. I said it above, but it’s worth saying again. Be nice. There are millions of people on Poshmark. I’ve seen personalities clash and I’ve seen people who simply didn’t know better. Here are a few points to keep in mind on Poshmark. Don’t harass someone who has liked your item. If they’re going to buy, they will buy.
If you keep tagging them or commenting on their closet about the item, that will annoy and discourage them from buying anything from you. Don’t low ball by offering a ridiculous price for an item. If something is posted for $50 DO NOT offer $15. It’s rude and insulting. Don’t share someone’s item(s) and then comment telling them to now share your items. That will happen naturally. Your comment is in poor taste and could result in you being unfollowed.
- BAD SITUATIONS. Things happen. Buyers who are new to Poshmark will leave bad ratings or a poor review for foolish reasons. Communicate professionally and understand that this is a part of the process. A bad part – but never the less a realistic part. You can only do but so much.Some people don’t understand that no matter how fast you ship a package, you have no control over how long the Post Office takes. Others, just don’t know the rules or aren’t experienced enough to know the process. Keep their ignorance in mind when addressing issues.
- HAVE FUN! This is a great environment to sell your unwanted items as well as pick up some really great finds. Whether you’re on Poshmark to run a full time business, just to shop or simply to clear out your closet and make a few extra bucks, remember to have fun. You’ll meet people from all walks of life and you get access to great deals on quality clothes, shoes and accessories.
BONUS: I know I said top 20 but for those who read to the end, here is a special tip! Post your 10 most popular/liked or clearest and most attractive pics/listings at the top of your closet. Why? When someone first follows you or views a listing in your closet, they will see the first ten items. If those ten items are in bad shape, have poor lighting, are bad cover pics etc., it discourages sharing. But if you have some great pics or popular items at the top, it’s easy for the viewer to share their hearts out.
And there you have it. A lengthy post into the world of Poshmark, but never the less, packed with useful information for you to consider should you join this great community or if you are an existing member wanting to improve your results. I’m still learning so I’ll keep you all posted. Happy Poshing!
Thanks for stopping by. While you’re here, feel free to look around.